Process Expectations FAQ Contact

Your calendar, filled at the right time.

We book qualified sales meetings for B2B SaaS teams. Built on strict ICP criteria, real buying signals, contextual outreach, and clear qualification before booking.

That is the minimum standard we work from.

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Minimum standards

This is the baseline. Not the “premium package.”

Meeting quality

  • No calendar padding
  • Buyer on the call
  • Clear reason now

Qualification

  • No “just exploring”
  • Decision path verified
  • Near-term window

Engagement

  • No long-term lock-ins
  • Follow-up and tracking required

Stop chasing. Start taking calls.

We handle targeting, outreach, and replies. You show up and sell.

Discovery & Planning

Together we define ICP criteria, qualification rules, and messaging angles.

Campaign Launch

Targeted outreach, tested and iterated based on replies and signal quality.

Follow-up & Booking

We handle replies and qualification. Meetings land in your calendar.

What to expect and what we won’t compromise on

Clear standards up front. This is how we keep meeting quality high.

Meeting quality

  • No calendar padding. We don’t book meetings just to hit a number.
  • No wrong-person calls. If the buyer isn’t on the call, it’s not a meeting.
  • No vague interest. “Sounds interesting” doesn’t qualify.
  • No contextless bookings. Every meeting has a specific reason for happening now.

Qualification standards

  • No “just exploring.” We confirm there’s a real use case, not curiosity.
  • No unclear stakeholders. We verify who owns the problem and the decision path.
  • No “some time.” If there’s no near-term window to act, it doesn’t get booked.
  • No weak intent. We qualify for a reason to act now before it hits your calendar.

Engagement terms

  • No long-term lock-ins. We earn the right to keep working.
  • No guessing. Expectations are set up front based on your ICP, market, and offer.
  • Follow-up + tracking required. If leads aren’t worked properly, results get distorted.

FAQ

Short answers. Clear standards. No theatre.

How is this different from typical lead gen agencies?

Most agencies optimize for volume, regardless of fit. We optimize for qualified meetings: strict ICP criteria, real buying signals, contextual outreach, and clear qualification before booking.

Also, most agencies take anyone with a credit card. We don’t. If it’s not a good fit, we’ll tell you. No pretending.

What do you need from us to start?

Three things: a clear offer and who it’s for (your ICP), access to a calendar for booking, and alignment on qualification standards (what counts as a qualified meeting). Everything else we can build as we go.

How do you qualify meetings?

We qualify in a simple order: ICP fit (company + role), buyer relevance (not a random attendee), clear problem + urgency (not “just exploring”), and the decision path (who owns it and what happens after the call). If it doesn’t meet the criteria, it doesn’t get booked.

How many meetings should we expect?

Depends on your ICP. We set expectations after you tell us who you sell to and what you’re trying to achieve.

How does pricing work?

Month 1 is pay per meeting. It’s the easiest way to test whether this fits your ICP and sales process.

From month 2, pricing is a fixed operating fee plus pay per meeting.

How fast can we get started?

1 to 2 weeks.

What if we already tried outbound and it didn’t work?

Fair. Outbound doesn’t work for everyone, and a lot of people “try outbound” in a way that’s basically designed to fail.

If you send enough info (or we do a quick call), you’ll get a straight yes or no on whether outbound is worth running for your SaaS, and why.

Want to see if this is a fit?

Send context. You’ll get a straight answer.